As the Public Relations & Marketing intern for Franki Ray, I primarily handled media and retail outreach operations.

To complement outreach communication, I created this media kit detailing background of the company, past media features, brand information, and more.

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Additionally, I was responsible for driving brand awareness, developing relationships with media and retail outlets, creating promotional strategies, and merchandising pop-up shops. In turn, I helped secured several editorial features, interviews, and achieved higher brand engagement and growth.